Run, deliver and secure the website Hosting, troubleshooting, fraud or abuse prevention and site security. | Technical, server and security information. | Legitimate interests in operating a reliable and secure website, and legal obligation where applicable. |
Respond to enquiries Answer questions, deal with requests and manage correspondence. | Name, email address, message and related correspondence. | Legitimate interests; contract or steps requested before a contract where relevant. |
Measure and improve the site Understand how pages are used and improve content or usability. | Analytics, usage, device and consent information. | Consent where non-essential cookies, storage or tracking require consent; legitimate interests may apply to measurement that can lawfully operate without such consent. |
Manage reviewer accounts Create and administer reviewer accounts, support login, enable account-based contributions and protect account security. | Account details, username or display name, email address, authentication and security records. | Contract where account functionality is provided under our website terms, together with legitimate interests in account administration, security and abuse prevention. |
Publish and moderate contributions Review, approve, display and moderate submitted reviews, comments, replies or similar content and reduce spam or abuse. | Submitted content, username or display name, rating where relevant and moderation metadata. | Legitimate interests in operating and moderating site features and processing the content you voluntarily submit for that purpose. |
Protect the integrity of customer reviews Detect, investigate and prevent fake reviews, concealed incentives, impersonation, spam or other misuse of the review system. | Review and account activity, moderation information, relevant technical or security data and correspondence where needed. | Legitimate interests in maintaining a trustworthy review service and preventing abuse; legal obligation where applicable. |
Affiliate attribution and commercial reporting Identify whether a qualifying referral resulted in a booking or purchase and reconcile commission. | Referral IDs, click/conversion data and commission-reporting information. | Legitimate interests in operating and funding the website; consent where the attribution method uses non-essential storage or tracking that requires it. |
Meet legal and accounting requirements Maintain records or respond to lawful requests where required. | Relevant transaction, correspondence or compliance records. | Legal obligation and, where appropriate, legitimate interests in establishing or defending legal claims. |